The Practice Growth Summit — 2 days of joy-based solutions for practice growth
Staffless Practice — serve more, earn more, work less in collaboration with Sherman College of Chiropractic

The Practice Growth Summit
October 2–3, 2026 · Completely virtual

Online · Fri Oct 2 & Sat Oct 3, 2026

The Practice
Growth Summit

Two days of industry leaders sharing joy-based solutions for practice marketing, growth, and sustainability.

Every session runs 30 minutes with a 10-minute break between, so you can step away and come back without missing anything. Hosted by Dr. Jodi Dinnerman.

Get the Replay Vault → $97 · all recordings
Day one Fri, Oct 2 4:00 – 8:00 p.m. · 6 sessions
Day two Sat, Oct 3 10:00 a.m. – 5:00 p.m. · 10 sessions
Format 30 minutes Every talk, with 10-minute breaks
Replay vault $97 All sessions recorded · proceeds to Sherman

Friday, October 2

4:00 – 8:00 p.m. Six sessions
4:004:30
Danielle Thomason

Danielle ThomasonDC

A Profitable Practice You Actually Love: Growing Revenue Without Sacrificing Your Freedom

Live
4:405:10
Rosemary Batanjski

Rosemary BatanjskiDC

Think Bigger, Lead Better: Building a Practice That Grows Without Losing the Joy

Live
5:205:50
Russ Rosen

Russ RosenDC

How to Do a Killer Telehealth Consultation and 10× Your Internal Referrals

Pre-recorded
6:006:30
Jodi Dinnerman

Jodi DinnermanDC

The New Practice Member Journey: From Interest to YES

Creating an online experience that leads your perfect clients to your schedule.

Live
6:407:10
Wade Port

Wade PortDC

The Adjustment Experience: Creating Connection That Keeps Practice Members Coming Back

Live
7:207:50
Roberto Monaco

Roberto Monaco

Health, Freedom & Results: The Patient Education System That Grows Your Practice

Pre-recorded
7:50

Friday wrap-up

All

Saturday, October 3

10:00 a.m. – 5:00 p.m. Nine talks + closing interview
10:0010:30
Haig John

Haig JohnDC

The Future of Chiropractic: Creating an Extraordinary Experience That Keeps Your Practice Thriving

Pre-recorded
10:3011:00
Courtney Busbee

Courtney BusbeeDC

AI + Freedom: Using Technology to Grow Your Practice Without Growing Your Workload

Pre-recorded
11:2011:50
Kim Thor-Adams

Kim Thor-AdamsDC

Practice With Purpose: Building a Successful Practice, Team & Life You Love

Live
12:0012:30
Steve Tullius

Steve TulliusDC

Build the Waitlist: Consistently Attract People Who Want, Need & Value Chiropractic Care

Pre-recorded
12:301:00
Josh Wheeler

Josh Wheeler

The Patient Acquisition Engine: Turning Google, Meta & AI Into More Booked Appointments

How Google, Meta, AI and automation work together to attract, convert and retain more patients.

Live
1:001:50

Lunch break — step away, eat, come back

Break
1:502:20
Molly Cahill

Molly Cahill

Instagram That Actually Grows Your Practice: Turning Content Into Connection & New Practice Members

Live
2:303:00
Lona Cook

Lona CookDC

Grow the Next Generation: Building a Busy Family Practice Through Schools & Community

Pre-recorded
3:103:40
David Serio

David SerioDC

The Chiropractic Paradigm: Understand It for Practice Growth

Pre-recorded
3:504:20
Paul Reed

Paul ReedDC

The Unstoppable Chiropractor: Where Aggressive Growth and Authentic Connection Meet

Pre-recorded
4:305:00
Jodi Dinnerman
Jack Bourla

Dr. Jodi Dinnerman & Dr. Jack Bourla

The Future of Private Practice for Chiropractors

Live · 1:1
5:00

Summit closing

All
Who you'll hear from

The speakers

Fifteen practitioners, coaches, and researchers in the order they take the stage — including Sherman College's president, who closes the summit.

Danielle Thomason

Danielle ThomasonDC

Read bio

Chiropractor and business coach with over 25 years in holistic health and wellness. Three degrees from Logan University, where she became the first Assistant Director of Sports and Rehabilitation before moving into private practice. She launched a business coaching company in 2015 and has since helped thousands of owners build more profitable, freedom-based businesses — work centred on helping people overcome fear about money and charge their worth. Host of her own podcast for eight years and more than 300 episodes. In 2022 she crossed multiple seven figures in revenue, placing her in the top 3% of female entrepreneurs worldwide. She and her husband Jon have six children.

Rosemary Batanjski

Rosemary BatanjskiDC

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International speaker, author, NLP coach, and practice growth consultant known for her infectious personality and her ability to help business owners think bigger, lead boldly, and scale. Co-founder of the 10,000+ member Women Chiropractors® organization and owner of four businesses, she blends strategy, faith, and leadership — empowering chiropractors to rise, lead, and create lasting impact.

Russ Rosen

Russ RosenDC

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Founder and CEO of The Optimal Health Coaching System. After seeing too many people settle for simply getting out of pain, he made it his mission to help doctors guide patients to get healthy and stay healthy for a lifetime. He has coached over 31,000 sessions and spoken worldwide, teaching chiropractors to communicate with heart, build certainty, and inspire true wellness. Honoured with a Lifetime Achievement Award and recognized as one of the top 20 most influential chiropractors.

Wade Port

Wade PortDC

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Has spent most of his life leaning into one question: what makes an adjustment truly connect? A chiropractor, teacher, and President of MLS Seminars, he has spent more than two decades studying the art behind the adjustment — not just what the hands do, but how we listen, communicate, perceive, and meet another human being. He practices at Lifeworks Chiropractic in Marietta, GA, and travels internationally teaching chiropractors to bring more presence, creativity, and mastery to their craft. His favourite territory is where great communication and extraordinary adjusting become the same conversation.

Roberto Monaco

Roberto Monaco

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A full-time speaker, coach, and trainer since 2002, with over 5,000 presentations delivered across the United States, Canada, Mexico, England, Brazil, Puerto Rico, and Australia. For the last 12 years he has been the go-to speaking and influence coach for top chiropractors. Founder of InfluenceOlogy and The Chiro Speaking Company, and creator of Influencing From the Front and the Chiro Speaking Club. He received the Chiropractic Advocate Award from Sherman College in 2022. Born and raised in Porto Alegre, Brazil, he teaches fluently in both English and Portuguese, and lives in Mt. Pleasant, South Carolina with his wife Katie and their two children.

Haig John

Haig JohnDC

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An international speaker who has presented at the International Space Development Conferences and numerous chiropractic events. Developer and teacher of INNATE Adjusting and the INNATE Chiropractic Adjusting Workshop Series, which includes Zero Gravity Adjusting for off-earth chiropractic training, INNATE Newborn Adjusting and Subluxation Analysis, and the Anchor Release Method for releasing tension on the cranium and skeletal frame. He hosts the podcasts Synapse Chiropractic Philosophy and INNATE INNER-Views.

Courtney Busbee

Courtney BusbeeDC

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Entrepreneur, speaker, and AI strategist helping business owners use technology to create more freedom. Founder of The Well OS, She Adjusts, and Wanderlearn Retreats, and passionate about building businesses that scale without sacrificing your life.

Kim Thor-Adams

Kim Thor-AdamsDC

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A second-generation chiropractor who knows first-hand the healing power of the adjustment. A 2009 Palmer College graduate, she lives in her home state of Nebraska and is an author, coach, speaker, and CEO of multiple businesses. She is married with three daughters who inspire her to live every day on purpose, and strives to care for each patient the way she would her own children.

Steve Tullius

Steve TulliusDC

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Founder of Waitlist Workshops, the practice-growth system that has helped chiropractors worldwide fill their schedules with patients who want, need, and value their care. He has put chiropractic in front of more than 100 million people and is directly responsible for roughly 100,000 new patients walking through chiropractors' doors. He has managed over $12 million in testing and refining the messaging behind more than 10,000 workshops. He serves as Chairman of the Board of Sherman College of Chiropractic and is a steering leader of the MAHA Chiropractic Working Group.

Josh Wheeler

Josh Wheeler

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Husband to his wife Rebecca, a proud father of three, and an entrepreneur from Ironton, Ohio, with a passion for helping people and organizations navigate change with wisdom and purpose.

As the founder of Action AI Systems, Josh works with business leaders to help them understand, adopt, and implement artificial intelligence in practical ways that save time, improve decision making, and drive real business growth. He also founded White Label Ad Factory, where he and his team support marketing agencies across North America.

With more than 20 years of business experience and over $80 million in managed advertising spend, Josh has built a reputation for turning complex ideas into practical strategies that leaders can implement immediately.

Molly Cahill

Molly Cahill

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A top recommended Instagram and email marketing strategist and agency owner for local health and wellness practitioners. Over the past seven years, Molly and her team have guided over 700 chiropractors, acupuncturists, functional medicine practitioners, and other health pros to gain thousands of followers, rack up millions of Reels views, and book hundreds of new patients or clients for care.

Lona Cook

Lona CookDC

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A 2009 graduate who has started and grown four practices and still sees patients in her original office, alongside a team of doctors and CAs. In 2016 she founded the school-based chiropractic model, work that is now drawing national attention through MAHA and the non-profit Well Adjusted Students. She is passionate about teaching and spreading principled chiropractic care.

David Serio

David SerioDC

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A 1999 graduate of Sherman College of Chiropractic. He ran one of the largest chiropractic practices in South America and is the founder of Vida Chiropractic Worldwide, one of the largest chiropractic teams in the world.

Paul Reed

Paul ReedDC

Read bio

Husband, father, chiropractor, entrepreneur, author, speaker, and leadership coach whose life has been built around faith, family, discipline, and purposeful leadership.

Paul has been married to his high school sweetheart, Heidi, for 33 years. Together they have raised two children — both now married — and built a life committed to creating a lasting legacy while keeping God at the center of everything they do.

As a starting Division I football athlete at Washington State University, Paul learned early that success is never accidental. The discipline required to prepare, compete, overcome adversity, and perform as part of a team became a foundation he carried into his marriage, his leadership, and nearly three decades of building businesses.

Together, Paul and Heidi started and scaled nine businesses, including five chiropractic clinics, building one of the most recognized chiropractic organizations in the Pacific Northwest before exiting their clinics in 2019. Through discipline, stewardship, and a shared vision, they became completely debt-free before the age of 50 while growing eight-plus-figure assets.

Today he is a multi-seven-figure entrepreneur and the founder of Unstoppable Chiro, where he coaches chiropractors to become stronger leaders, build healthier businesses, and create greater impact without sacrificing what matters most. He is also the creator of ChiroFEST, one of the Pacific Northwest's largest chiropractic events, and host of The Unstoppable CEO podcast.

As an author and speaker, Paul is passionate about equipping men to raise their standards, lead their families well, steward what God has entrusted to them, and develop the faith, discipline, and courage required to fulfill their calling.

Despite his professional accomplishments, Paul considers his greatest success to be the life he and Heidi have built together — their marriage, their family, and their commitment to honoring God through it all.

Jack Bourla

Jack BourlaDC, ACP

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Ran a successful private practice in Redwood City, California for 25 years, and has served the profession in educational and organizational leadership roles including Dean of Clinics at Life West Chiropractic College and President and Chairman of the Board of the International Federation of Chiropractors and Organizations.

He was awarded the California Chiropractic Association President's Award in 2012 and Doctor of the Year in 2013, and was named Sherman College of Chiropractic's Professional of the Year in 2022.

Dr. Bourla began his tenure as the sixth president of Sherman College of Chiropractic in December 2022. Under his leadership the college uses the most modern strategies in education to ensure students are well equipped to serve their communities upon graduation. One of his greatest joys is watching young minds develop into successful, confident, and competent doctors of chiropractic.

Replay Vault

The summit is over — it's not too late

Every session was recorded. Purchase the Replay Vault and get all of them, start to finish, to watch whenever suits you.

Summit Replay Vault — $97 for over 10 hours of marketing expertise

$97One payment · yours to keep

  • Over 10 hours of sessions from both days
  • All fifteen speakers, plus the closing 1:1 with Dr. Jack Bourla
  • Speaker gifts and resources, including a personalized Instagram audit ($247 value)
  • Watch at your own pace, revisit any session any time
  • Every dollar goes to Sherman College of Chiropractic
Purchase here →

You'll get access to the full library as soon as your payment goes through.

Dr. Jodi Dinnerman — Staffless Practice

Your host, both days

Hosted by

Dr. Jodi Dinnerman

Expert Mistake Maker & Solution Creator

Founder, Staffless Practice

Jodi convened this summit and hosts both days from open to close — introducing every speaker, running the Q&A, and keeping ten hours of programming moving so you get the most out of each session.

Serve more, earn more, work less.

Through Staffless Practice she works with chiropractors building practices that run lean without running their owners into the ground. She also hosts the Staffless Practice Podcast, where many of this weekend's speakers appear in the run-up to the summit.

The Practice Growth Summit — Staffless Practice in collaboration with Sherman College Questions? Email the team

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